East Coast summer collection

a love letter to slow mornings, salty air, and weekends by the water. Inspired by coastal towns, beach houses, and timeless summer traditions, each piece is designed to bring effortless comfort with a touch of East Coast charm.

Shop East Coast summer

Beautiful. Fell in love w pic. Reality is so much more

- Fran Pagano
5 Star Review

Making waves sweatshirt. I absolutely love the quality and color of the making waves sweatshirt. It is so comfortable and I have received so many compliments on it.

- Megan Jones
5 Star Review

So soft and comfy. Material is heavy which is perfect for the cold weather. Love it

- Thomas Ford
5 Star Review

New favorite sweatshirt - I absolutely love my new lbi sweatshirt! I’ve washed it a few times now and it still looks great!

- Kristina P.
5 Star Review

Favorite Hoodie! I’m obsessed with this hoodie! It is soft and the design is incredible!

- Charlie Gatling
5 Star Review

Customer Reviews

Read testimonials from satisfied customers.

Get To Know Us

Hi, I'm Victoria -

The creator, designer and owner of Serendipity Designs. The company started off as a hobby of mine, which quickly blossomed into a beautiful full time business which I thrive to continue growing. Read more here.

Near the NJ area?

View our pop-up schedule and come shop in person! Find the schedule here.

Want to host a private charm bar event?

We offer private charm bar experiences, perfect for a fun girls night, unforgettable bridal shower or birthday party, or any other excuse to get the girls together to design your own one of a kind pieces. Reach out today